This course provides a comprehensive introduction to the Business Model Canvas (BMC), a strategic tool designed to visualize, assess, and innovate business models. Tailored specifically for systems engineers and start-up teams, the course emphasizes how the BMC can integrate technical insights with entrepreneurial strategies. By the end of the course, participants will be equipped to build effective, scalable, and customer-centric business models using the nine blocks of the canvas

Course Objective

By the end of the course, you will be able to:

• Understand the purpose and structure of the Business Model Canvas and its relevance to systems engineering and start-ups.
• Analyze and develop each of the nine building blocks of the BMC in alignment with business goals.
• Apply the BMC to design and iterate business models for both new and existing ventures.
• Integrate technical, operational, and customer insights into a cohesive business strategy.
• Use case studies and practical exercises to gain hands-on experience in business model innovation.

Course Content

• Introduction to the Business Model Canvas
• Deep Dive into the 9 Blocks of the Canvas
• Case Studies and Practical Applications
• Groupwork: Building Your Own Business Model Canvas

Intended For

This course is intended for Engineering students, Engineering professionals  Seeking to bridge technical expertise with business strategy. Start-Up Teams, Entrepreneurs and innovators striving to craft compelling business models for new ventures/ideas.